Deal Sheet: 2026 Gladiator SPORT 4X4

Douglas Jeep Chrysler Dodge · Venice, FL · VIN: 1C6RJTAG9TL192028

Negotiation Guide

Opening Offer

$41,415

Fair Price

$42,915

Walk Away Above

$44,310

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,135

Est. Invoice$42,506

Holdback (est.)$1,371

MSRP (Sticker)$45,705

Asking Price$43,420

Markup-$2,285

Est. Dealer Margin on This Car$2,286

Percentile54% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$4,187

Avg Markup (Gladiator)-$4,552

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5,476

Price History

Jul 1, 2026$43,950 → $47,700(+$3,750)

Jul 4, 2026$47,700 → $43,950(-$3,750)

Jul 8, 2026$43,950 → $43,130(-$820)

Jul 15, 2026$41,135 → $43,420(+$2,285)

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