Deal Sheet: 2026 Gladiator SPORT 4X4

Sarasota Chrysler Dodge Jeep Ram FIAT · Sarasota, FL · VIN: 1C6RJTAG2TL167178

Negotiation Guide

Opening Offer

$40,655

Fair Price

$42,155

Walk Away Above

$43,547

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,446

Est. Invoice$41,794

Holdback (est.)$1,348

MSRP (Sticker)$44,940

Asking Price$42,693

Markup-$2,247

Est. Dealer Margin on This Car$2,247

Percentile62% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)-$4,573

Avg Markup (Gladiator)-$5,273

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,796

Price History

Jul 1, 2026$43,185 → $46,935(+$3,750)

Jul 4, 2026$46,935 → $43,185(-$3,750)

Jul 8, 2026$43,185 → $42,441(-$744)

Jul 15, 2026$40,446 → $42,693(+$2,247)

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