Deal Sheet: 2026 Gladiator SPORT 4X4

Douglas Jeep Chrysler Dodge · Venice, FL · VIN: 1C6RJTAG0TL192029

Negotiation Guide

Opening Offer

$42,007

Fair Price

$43,507

Walk Away Above

$44,903

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,670

Est. Invoice$43,059

Holdback (est.)$1,389

MSRP (Sticker)$46,300

Asking Price$43,985

Markup-$2,315

Est. Dealer Margin on This Car$2,315

Percentile50% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$4,187

Avg Markup (Gladiator)-$4,552

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5,476

Price History

Jul 1, 2026$44,545 → $48,295(+$3,750)

Jul 4, 2026$48,295 → $44,545(-$3,750)

Jul 8, 2026$44,545 → $43,665(-$880)

Jul 15, 2026$41,670 → $43,985(+$2,315)

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