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Deal Sheet: 2026 Gladiator 85TH ANNIVERSARY EDITION 4X4
Morrie's Chippewa Falls Chrysler Dodge Jeep Ram · Chippewa Falls, WI · VIN: 1C6PJTAG9TL185877
Negotiation Guide
Opening Offer
$47,281
Fair Price
$48,781
Walk Away Above
$50,351
- • Recent buyers paid ~$2,871 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,728
Est. Invoice$48,286
Holdback (est.)$1,558
MSRP (Sticker)$51,920
Asking Price$49,324
Markup-$2,596
Est. Dealer Margin on This Car$2,596
Percentile82% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold61
Avg Markup-$2,871
Median Markup-$2,637
Best Deal-$5,536
Worst Deal-$2,535
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$4,233
Avg Markup (Gladiator)-$4,717
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$4,397
Price History
Jul 1, 2026$51,165 → $53,915(+$2,750)
Jul 4, 2026$53,915 → $51,165(-$2,750)
Jul 8, 2026$51,165 → $51,319(+$154)
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