Deal Sheet: 2026 Gladiator SPORT 4X4

Ferman Chrysler Jeep Dodge Ram of New Port Richey · New Port Richey, FL · VIN: 1C6PJTAG8TL154247

Negotiation Guide

Opening Offer

$38,776

Fair Price

$40,276

Walk Away Above

$41,498

• Recent buyers paid ~$2,172 below MSRP
• Sitting 18 days (avg 11) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,448

Est. Invoice$39,730

Holdback (est.)$1,282

MSRP (Sticker)$42,720

Asking Price$40,584

Markup-$2,136

Est. Dealer Margin on This Car$2,136

Percentile95% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold172

Avg Markup-$2,172

Median Markup-$2,750

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory332 vehicles

Avg Markup (All Models)-$3,950

Avg Markup (Gladiator)-$4,904

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$4,226

Price History

Jul 1, 2026$40,965 → $44,715(+$3,750)

Jul 4, 2026$44,715 → $40,965(-$3,750)

Jul 8, 2026$40,965 → $40,443(-$522)

Jul 15, 2026$38,448 → $40,584(+$2,136)

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