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Deal Sheet: 2026 Gladiator SPORT S 4X4
Ed Murdock Superstores, Inc · Lavonia, GA · VIN: 1C6PJTAG7TL189474
Negotiation Guide
Opening Offer
$46,315
Fair Price
$47,815
Walk Away Above
$49,117
- • Recent buyers paid ~$2,345 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,378
Est. Invoice$46,891
Holdback (est.)$1,513
MSRP (Sticker)$50,420
Asking Price$47,899
Markup-$2,521
Est. Dealer Margin on This Car$2,521
Percentile64% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold468
Avg Markup-$2,345
Median Markup-$2,498
Best Deal-$7,278
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$3,465
Avg Markup (Gladiator)-$3,102
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$3,570
Price History
Jul 1, 2026$48,665 → $52,415(+$3,750)
Jul 4, 2026$52,415 → $48,665(-$3,750)
Jul 8, 2026$48,665 → $47,373(-$1,292)
Jul 15, 2026$45,378 → $47,899(+$2,521)
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