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Deal Sheet: 2026 Gladiator 85TH ANNIVERSARY EDITION 4X4
Lake City Chrysler Dodge Jeep Ram · Lake City, FL · VIN: 1C6PJTAG7TL185201
Negotiation Guide
Opening Offer
$48,733
Fair Price
$50,233
Walk Away Above
$51,674
- • Recent buyers paid ~$2,882 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,804
Est. Invoice$49,397
Holdback (est.)$1,593
MSRP (Sticker)$53,115
Asking Price$50,460
Markup-$2,655
Est. Dealer Margin on This Car$2,657
Percentile59% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold58
Avg Markup-$2,882
Median Markup-$2,637
Best Deal-$5,536
Worst Deal-$2,535
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory190 vehicles
Avg Markup (All Models)-$5,169
Avg Markup (Gladiator)-$4,351
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$4,481
Price History
Jul 1, 2026$51,360 → $55,110(+$3,750)
Jul 4, 2026$55,110 → $51,360(-$3,750)
Jul 11, 2026$49,365 → $47,805(-$1,560)
Jul 15, 2026$47,805 → $50,460(+$2,655)
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