Deal Sheet: 2026 Gladiator SPORT 4X4

Hayes Chry-Dodge-Jeep Inc · Lawrenceville, GA · VIN: 1C6PJTAG7TL167166

Negotiation Guide

Opening Offer

$39,039

Fair Price

$40,539

Walk Away Above

$41,927

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,984

Est. Invoice$40,283

Holdback (est.)$1,299

MSRP (Sticker)$43,315

Asking Price$41,150

Markup-$2,165

Est. Dealer Margin on This Car$2,167

Percentile94% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$4,527

Avg Markup (Gladiator)-$4,193

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,565

Price History

Jul 1, 2026$41,560 → $45,310(+$3,750)

Jul 4, 2026$45,310 → $41,560(-$3,750)

Jul 8, 2026$41,560 → $40,980(-$580)

Jul 15, 2026$38,985 → $41,150(+$2,165)

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