Deal Sheet: 2026 Gladiator 85TH ANNIVERSARY EDITION 4X4

Chilson-Wilcox Inc · Painted Post, NY · VIN: 1C6PJTAG6TL185366

Negotiation Guide

Opening Offer

$50,199

Fair Price

$51,699

Walk Away Above

$53,135

• Recent buyers paid ~$2,871 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,113

Est. Invoice$50,750

Holdback (est.)$1,637

MSRP (Sticker)$54,570

Asking Price$51,842

Markup-$2,728

Est. Dealer Margin on This Car$2,729

Percentile42% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold61

Avg Markup-$2,871

Median Markup-$2,637

Best Deal-$5,536

Worst Deal-$2,535

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$3,032

Avg Markup (Gladiator)-$3,949

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$3,921

Price History

Jul 1, 2026$53,815 → $56,565(+$2,750)

Jul 4, 2026$56,565 → $53,815(-$2,750)

Jul 8, 2026$53,815 → $53,837(+$22)

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