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Deal Sheet: 2026 Gladiator 85TH ANNIVERSARY EDITION 4X4
Russ Darrow West Bend · West Bend, WI · VIN: 1C6PJTAG5TL185245
Negotiation Guide
Opening Offer
$48,519
Fair Price
$50,019
Walk Away Above
$51,455
- • Recent buyers paid ~$2,871 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,601
Est. Invoice$49,188
Holdback (est.)$1,587
MSRP (Sticker)$52,890
Asking Price$50,246
Markup-$2,644
Est. Dealer Margin on This Car$2,645
Percentile65% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold61
Avg Markup-$2,871
Median Markup-$2,637
Best Deal-$5,536
Worst Deal-$2,535
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$3,457
Avg Markup (Gladiator)-$2,644
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$4,365
Price History
Jul 1, 2026$52,135 → $54,885(+$2,750)
Jul 4, 2026$54,885 → $52,135(-$2,750)
Jul 8, 2026$52,135 → $52,241(+$106)
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