Deal Sheet: 2026 Gladiator SPORT 4X4

Autonation Chrysler Dodge Jeep Ram South Columbus · Columbus, GA · VIN: 1C6PJTAG5TL170146

Negotiation Guide

Opening Offer

$39,263

Fair Price

$40,763

Walk Away Above

$42,151

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,186

Est. Invoice$40,492

Holdback (est.)$1,306

MSRP (Sticker)$43,540

Asking Price$41,363

Markup-$2,177

Est. Dealer Margin on This Car$2,177

Percentile92% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$3,836

Avg Markup (Gladiator)-$2,911

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,247

Price History

Jul 1, 2026$41,785 → $45,535(+$3,750)

Jul 4, 2026$45,535 → $41,785(-$3,750)

Jul 8, 2026$41,785 → $41,181(-$604)

Jul 15, 2026$39,186 → $41,363(+$2,177)

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