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Deal Sheet: 2026 Gladiator 85TH ANNIVERSARY EDITION 4X4
Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C6PJTAG4TL192106
Negotiation Guide
Opening Offer
$49,674
Fair Price
$51,174
Walk Away Above
$52,749
- • Recent buyers paid ~$2,871 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,893
Est. Invoice$50,522
Holdback (est.)$1,630
MSRP (Sticker)$54,325
Asking Price$51,609
Markup-$2,716
Est. Dealer Margin on This Car$2,717
Percentile45% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold61
Avg Markup-$2,871
Median Markup-$2,637
Best Deal-$5,536
Worst Deal-$2,535
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory898 vehicles
Avg Markup (All Models)-$4,852
Avg Markup (Gladiator)-$4,566
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$5,592
Price History
Jul 1, 2026$52,570 → $56,320(+$3,750)
Jul 8, 2026$56,320 → $50,888(-$5,432)
Jul 15, 2026$48,893 → $51,609(+$2,716)
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