Deal Sheet: 2026 Gladiator SPORT 4X4

Benson Chry-Dodge-Jeep · Greer, SC · VIN: 1C6PJTAG3TL192548

Negotiation Guide

Opening Offer

$39,928

Fair Price

$41,428

Walk Away Above

$42,827

• Recent buyers paid ~$2,522 below MSRP
• Sitting 47 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,803

Est. Invoice$41,129

Holdback (est.)$1,327

MSRP (Sticker)$44,225

Asking Price$42,014

Markup-$2,211

Est. Dealer Margin on This Car$2,212

Percentile78% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$4,386

Avg Markup (Gladiator)-$5,464

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5,718

Price History

Jul 1, 2026$42,470 → $46,220(+$3,750)

Jul 4, 2026$46,220 → $42,470(-$3,750)

Jul 8, 2026$42,470 → $46,220(+$3,750)

Jul 11, 2026$44,225 → $39,803(-$4,422)

Jul 15, 2026$39,803 → $42,014(+$2,211)

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