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Deal Sheet: 2026 Gladiator 85TH ANNIVERSARY EDITION 4X4
Daytona Dodge Chrysler Jeep Ram · Daytona Beach, FL · VIN: 1C6PJTAG3TL185258
Negotiation Guide
Opening Offer
$50,141
Fair Price
$51,641
Walk Away Above
$53,218
- • Recent buyers paid ~$2,871 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,316
Est. Invoice$50,959
Holdback (est.)$1,644
MSRP (Sticker)$54,795
Asking Price$52,056
Markup-$2,739
Est. Dealer Margin on This Car$2,741
Percentile40% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold61
Avg Markup-$2,871
Median Markup-$2,637
Best Deal-$5,536
Worst Deal-$2,535
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory455 vehicles
Avg Markup (All Models)-$4,418
Avg Markup (Gladiator)-$4,543
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$4,863
Price History
Jul 1, 2026$53,040 → $56,790(+$3,750)
Jul 4, 2026$56,790 → $53,040(-$3,750)
Jul 8, 2026$53,040 → $51,312(-$1,728)
Jul 15, 2026$49,317 → $52,056(+$2,739)
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