Deal Sheet: 2026 Gladiator SPORT S 4X4

Beck Chrysler Dodge Jeep · Palatka, FL · VIN: 1C6PJTAG3TL183154

Negotiation Guide

Opening Offer

$42,190

Fair Price

$43,690

Walk Away Above

$44,862

• Recent buyers paid ~$2,345 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,432

Est. Invoice$42,813

Holdback (est.)$1,381

MSRP (Sticker)$46,035

Asking Price$43,734

Markup-$2,301

Est. Dealer Margin on This Car$2,303

Percentile89% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold468

Avg Markup-$2,345

Median Markup-$2,498

Best Deal-$7,278

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$4,495

Avg Markup (Gladiator)-$4,523

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$5,511

Price History

Jul 1, 2026$44,280 → $48,030(+$3,750)

Jul 4, 2026$48,030 → $44,280(-$3,750)

Jul 8, 2026$44,280 → $43,428(-$852)

Jul 15, 2026$41,433 → $43,734(+$2,301)

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