Deal Sheet: 2026 Gladiator SPORT 4X4

Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta · Atlanta, GA · VIN: 1C6PJTAG3TL178276

Negotiation Guide

Opening Offer

$39,278

Fair Price

$40,778

Walk Away Above

$42,166

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,200

Est. Invoice$40,506

Holdback (est.)$1,307

MSRP (Sticker)$43,555

Asking Price$41,378

Markup-$2,177

Est. Dealer Margin on This Car$2,179

Percentile92% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$4,360

Avg Markup (Gladiator)-$4,740

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$3,717

Price History

Jul 1, 2026$41,800 → $45,550(+$3,750)

Jul 4, 2026$45,550 → $41,800(-$3,750)

Jul 8, 2026$41,800 → $41,196(-$604)

Jul 15, 2026$39,201 → $41,378(+$2,177)

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