Deal Sheet: 2026 Gladiator SPORT 4X4

Carvana Chrysler Dodge Jeep Ram FIAT · Union City, GA · VIN: 1C6PJTAG2TL191634

Negotiation Guide

Opening Offer

$40,023

Fair Price

$41,523

Walk Away Above

$42,914

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,875

Est. Invoice$41,204

Holdback (est.)$1,329

MSRP (Sticker)$44,305

Asking Price$42,090

Markup-$2,215

Est. Dealer Margin on This Car$2,216

Percentile77% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$3,709

Avg Markup (Gladiator)-$4,629

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$3,172

Price History

Jul 1, 2026$42,550 → $46,300(+$3,750)

Jul 4, 2026$46,300 → $42,550(-$3,750)

Jul 8, 2026$42,550 → $41,870(-$680)

Jul 15, 2026$39,875 → $42,090(+$2,215)

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