Deal Sheet: 2026 Gladiator SPORT 4X4

Landmark Dodge Chrysler Jeep · Morrow, GA · VIN: 1C6PJTAG2TL178270

Negotiation Guide

Opening Offer

$39,700

Fair Price

$41,200

Walk Away Above

$42,590

• Recent buyers paid ~$2,522 below MSRP
• Sitting 46 days (avg 29) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,582

Est. Invoice$40,901

Holdback (est.)$1,319

MSRP (Sticker)$43,980

Asking Price$41,781

Markup-$2,199

Est. Dealer Margin on This Car$2,199

Percentile82% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory420 vehicles

Avg Markup (All Models)-$4,163

Avg Markup (Gladiator)-$4,220

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,093

Price History

Jul 1, 2026$42,225 → $45,975(+$3,750)

Jul 4, 2026$45,975 → $42,225(-$3,750)

Jul 8, 2026$42,225 → $41,577(-$648)

Jul 15, 2026$39,582 → $41,781(+$2,199)

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