Deal Sheet: 2025 Gladiator SPORT S 4X4

Goeckner Bros Inc · Effingham, IL · VIN: 1C6PJTAG2SL520038

Negotiation Guide

Opening Offer

$46,265

Fair Price

$47,765

Walk Away Above

$49,067

• Recent buyers paid ~$2,345 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$45,333

Est. Invoice$46,844

Holdback (est.)$1,511

MSRP (Sticker)$50,370

Asking Price$50,370

Markup$0

Est. Dealer Margin on This Car$5,037

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold468

Avg Markup-$2,345

Median Markup-$2,498

Best Deal-$7,278

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$3,917

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$3,590

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