Deal Sheet: 2026 Gladiator SPORT 4X4

Ed Murdock Superstores, Inc · Lavonia, GA · VIN: 1C6PJTAG0TL196007

Negotiation Guide

Opening Offer

$42,003

Fair Price

$43,503

Walk Away Above

$44,764

• Recent buyers paid ~$2,522 below MSRP

Price Breakdown

Est. Dealer Cost$41,423

Est. Invoice$42,803

Holdback (est.)$1,381

MSRP (Sticker)$46,025

Asking Price$43,724

Markup-$2,301

Est. Dealer Margin on This Car$2,302

Percentile51% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold349

Avg Markup-$2,522

Median Markup-$2,218

Best Deal-$4,812

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$3,465

Avg Markup (Gladiator)-$3,102

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$3,570

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