Deal Sheet: 2026 Grand Wagoneer 85TH ANNIVERSARY EDITION 4X4

Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta · Atlanta, GA · VIN: 1C4SJVAP3TS177665

Negotiation Guide

Opening Offer

$77,443

Fair Price

$78,943

Walk Away Above

$79,211

• Recent buyers paid ~$71 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$71,532

Est. Invoice$73,916

Holdback (est.)$2,384

MSRP (Sticker)$79,480

Asking Price$79,480

Markup$0

Est. Dealer Margin on This Car$7,948

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold126

Avg Markup-$71

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$4,360

Avg Markup (Grand Wagoneer)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$3,717

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