Deal Sheet: 2026 Grand Wagoneer L LIMITED RESERVE 4X4

Hill-Kelly Dodge Chrysler Jeep · Pensacola, FL · VIN: 1C4SJSBP3TS184838

Negotiation Guide

Opening Offer

$83,770

Fair Price

$85,270

Walk Away Above

$85,625

• Recent buyers paid ~$266 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$77,382

Est. Invoice$79,961

Holdback (est.)$2,579

MSRP (Sticker)$85,980

Asking Price$85,980

Markup$0

Est. Dealer Margin on This Car$8,598

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold169

Avg Markup-$266

Median Markup$0

Best Deal-$1,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$4,399

Avg Markup (Grand Wagoneer)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$5,435

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