Deal Sheet: 2026 Grand Cherokee L LIMITED RESERVE 4X4

Brown-Daub Chrysler Jeep Dodge Ram FIAT · Easton, PA · VIN: 1C4RJKBR9T8564506

Negotiation Guide

Opening Offer

$49,637

Fair Price

$51,137

Walk Away Above

$53,523

• Recent buyers paid ~$4,475 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,319

Est. Invoice$51,996

Holdback (est.)$1,677

MSRP (Sticker)$55,910

Asking Price$51,410

Markup-$4,500

Est. Dealer Margin on This Car$1,091

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold726

Avg Markup-$4,475

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$4,149

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$3,985

Price History

Jul 1, 2026$53,405 → $57,905(+$4,500)

Jul 4, 2026$57,905 → $53,405(-$4,500)

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