Deal Sheet: 2026 Grand Cherokee L LIMITED RESERVE 4X4

Walnut Creek Chrysler Jeep Dodge Ram · Walnut Creek, CA · VIN: 1C4RJKBR7T8552676

Negotiation Guide

Opening Offer

$50,635

Fair Price

$52,135

Walk Away Above

$54,520

• Recent buyers paid ~$4,476 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,215

Est. Invoice$52,922

Holdback (est.)$1,707

MSRP (Sticker)$56,905

Asking Price$52,405

Markup-$4,500

Est. Dealer Margin on This Car$1,191

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$4,476

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$4,232

Avg Markup (Grand Cherokee)-$4,384

% Below MSRP99%

Avg Days to Sell26 days

Avg Sold Markup-$4,114

Price History

Jul 1, 2026$54,400 → $58,900(+$4,500)

Jul 4, 2026$58,900 → $54,400(-$4,500)

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