Deal Sheet: 2026 Grand Cherokee L LIMITED RESERVE 4X4

Dick Huvaere's Richmond Chrysler Dodge Jeep Ram · Richmond, MI · VIN: 1C4RJKBR0T8588564

Negotiation Guide

Opening Offer

$50,237

Fair Price

$51,737

Walk Away Above

$54,121

• Recent buyers paid ~$4,476 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,855

Est. Invoice$52,550

Holdback (est.)$1,695

MSRP (Sticker)$56,505

Asking Price$52,005

Markup-$4,500

Est. Dealer Margin on This Car$1,151

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup-$4,476

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory705 vehicles

Avg Markup (All Models)-$4,837

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,391

Price History

Jul 1, 2026$54,000 → $58,500(+$4,500)

Jul 4, 2026$58,500 → $54,000(-$4,500)

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