Deal Sheet: 2026 Grand Cherokee L LAREDO ALTITUDE 4X4

Performance Chrysler Jeep Dodge · Columbus, OH · VIN: 1C4RJKARXT8559610

Negotiation Guide

Opening Offer

$46,440

Fair Price

$47,940

Walk Away Above

$50,305

• Recent buyers paid ~$4,458 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,403

Est. Invoice$48,983

Holdback (est.)$1,580

MSRP (Sticker)$52,670

Asking Price$48,170

Markup-$4,500

Est. Dealer Margin on This Car$767

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold430

Avg Markup-$4,458

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory312 vehicles

Avg Markup (All Models)-$4,659

Avg Markup (Grand Cherokee)-$4,457

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$3,712

Price History

Jul 1, 2026$50,165 → $54,665(+$4,500)

Jul 4, 2026$54,665 → $50,165(-$4,500)

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