Deal Sheet: 2026 Grand Cherokee LIMITED 4X4

Dover Dodge Chrysler Jeep, Inc. · Dover, NJ · VIN: 1C4RJHBR7TC300071

Negotiation Guide

Opening Offer

$47,408

Fair Price

$48,908

Walk Away Above

$51,209

• Recent buyers paid ~$4,317 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,159

Est. Invoice$49,764

Holdback (est.)$1,605

MSRP (Sticker)$53,510

Asking Price$49,010

Markup-$4,500

Est. Dealer Margin on This Car$851

Percentile94% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold3069

Avg Markup-$4,317

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$4,117

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,764

Price History

Jul 1, 2026$51,005 → $55,505(+$4,500)

Jul 4, 2026$55,505 → $51,005(-$4,500)

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