Deal Sheet: 2026 Grand Cherokee LIMITED 4X4

Watsonville Chrysler Dodge Jeep Ram · Watsonville, CA · VIN: 1C4RJHBR7TC278752

Negotiation Guide

Opening Offer

$46,627

Fair Price

$48,127

Walk Away Above

$50,426

• Recent buyers paid ~$4,317 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,453

Est. Invoice$49,034

Holdback (est.)$1,582

MSRP (Sticker)$52,725

Asking Price$48,225

Markup-$4,500

Est. Dealer Margin on This Car$773

Percentile94% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold3069

Avg Markup-$4,317

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$4,178

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$3,669

Price History

Jul 1, 2026$50,220 → $54,720(+$4,500)

Jul 4, 2026$54,720 → $50,220(-$4,500)

Cheaper Grand Cherokee LIMITED 4X4 Inventory

Woodhouse Chrysler Dodge Jeep RamBlair, NE

-$4,500$44,04011d

Johnsons of KingfisherKingfisher, OK

-$4,500$47,23011d

Torkelson Motors IncElgin, IA

-$4,500$44,63511d

Dahl Chrysler Dodge Jeep Ram RochesterRochester, MN

-$4,500$47,23011d

Park Chrysler JeepBurnsville, MN

-$4,500$48,00011d

Bommarito Chrysler Dodge Jeep RamEllisville, MO

-$4,500$44,63511d

Mag Chrysler Dodge Jeep RamChillicothe, MO

-$4,500$47,00511d

Cavenaugh Chrysler Dodge Jeep IncWalnut Ridge, AR

-$4,500$44,41011d

Moritz Chrysler/Jeep/DodgeFort Worth, TX

-$4,500$47,00511d

Waxahachie Dodge Chrysler JeepWaxahachie, TX

-$4,500$47,00511d