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Deal Sheet: 2026 Grand Cherokee LIMITED RESERVE 4X4
Serra Chrysler Dodge Jeep Ram Lake Orion · Lake Orion, MI · VIN: 1C4RJHBR7TC278489
Negotiation Guide
Opening Offer
$47,858
Fair Price
$49,358
Walk Away Above
$51,746
- • Recent buyers paid ~$4,489 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,722
Est. Invoice$50,346
Holdback (est.)$1,624
MSRP (Sticker)$54,135
Asking Price$49,635
Markup-$4,500
Est. Dealer Margin on This Car$914
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1179
Avg Markup-$4,489
Median Markup-$4,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory684 vehicles
Avg Markup (All Models)-$4,854
Avg Markup (Grand Cherokee)-$4,500
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$4,592
Price History
Jul 1, 2026$51,630 → $56,130(+$4,500)
Jul 4, 2026$56,130 → $51,630(-$4,500)
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