Deal Sheet: 2026 Grand Cherokee LIMITED RESERVE 4X4

Hawk Chrysler Dodge Jeep Ram FIAT · Forest Park, IL · VIN: 1C4RJHBR7TC243449

Negotiation Guide

Opening Offer

$47,723

Fair Price

$49,223

Walk Away Above

$51,612

• Recent buyers paid ~$4,489 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,600

Est. Invoice$50,220

Holdback (est.)$1,620

MSRP (Sticker)$54,000

Asking Price$49,500

Markup-$4,500

Est. Dealer Margin on This Car$900

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1179

Avg Markup-$4,489

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)-$3,688

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,967

Price History

Jul 1, 2026$51,495 → $55,995(+$4,500)

Jul 4, 2026$55,995 → $51,495(-$4,500)

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