Deal Sheet: 2026 Grand Cherokee LIMITED 4X4

Red River Dodge Chrysler Jeep of Heber Springs · Heber Springs, AR · VIN: 1C4RJHBR7TC200858

Negotiation Guide

Opening Offer

$48,144

Fair Price

$49,644

Walk Away Above

$51,947

• Recent buyers paid ~$4,317 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,825

Est. Invoice$50,453

Holdback (est.)$1,628

MSRP (Sticker)$54,250

Asking Price$49,750

Markup-$4,500

Est. Dealer Margin on This Car$925

Percentile94% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold3069

Avg Markup-$4,317

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory463 vehicles

Avg Markup (All Models)-$4,795

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,998

Price History

Jul 1, 2026$51,745 → $56,245(+$4,500)

Jul 4, 2026$56,245 → $51,745(-$4,500)

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