Deal Sheet: 2026 Grand Cherokee LIMITED RESERVE 4X4

Wilde Chrysler Dodge Jeep Ram · Waukesha, WI · VIN: 1C4RJHBR7T8596356

Negotiation Guide

Opening Offer

$48,624

Fair Price

$50,124

Walk Away Above

$52,514

• Recent buyers paid ~$4,489 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,415

Est. Invoice$51,062

Holdback (est.)$1,647

MSRP (Sticker)$54,905

Asking Price$50,405

Markup-$4,500

Est. Dealer Margin on This Car$991

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1179

Avg Markup-$4,489

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$4,941

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,989

Price History

Jul 1, 2026$52,400 → $56,900(+$4,500)

Jul 4, 2026$56,900 → $52,400(-$4,500)

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