Deal Sheet: 2026 Grand Cherokee LIMITED RESERVE 4X4

Reed Jeep Chrysler Dodge Ram · Merriam, KS · VIN: 1C4RJHBR5T8602056

Negotiation Guide

Opening Offer

$48,122

Fair Price

$49,622

Walk Away Above

$52,009

• Recent buyers paid ~$4,493 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,956

Est. Invoice$50,587

Holdback (est.)$1,632

MSRP (Sticker)$54,395

Asking Price$49,895

Markup-$4,500

Est. Dealer Margin on This Car$940

Percentile100% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1220

Avg Markup-$4,493

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$3,811

Avg Markup (Grand Cherokee)-$4,354

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,645

Price History

Jul 1, 2026$51,890 → $56,390(+$4,500)

Jul 4, 2026$56,390 → $51,890(-$4,500)

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