Deal Sheet: 2026 Grand Cherokee LIMITED RESERVE 4X4

Jim Riehl's Friendly Chrysler Dodge Jeep Ram of Lapeer · Lapeer, MI · VIN: 1C4RJHBR4TC217536

Negotiation Guide

Opening Offer

$47,338

Fair Price

$48,838

Walk Away Above

$51,234

• Recent buyers paid ~$4,489 below MSRP
• Sitting 47 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,267

Est. Invoice$49,876

Holdback (est.)$1,609

MSRP (Sticker)$53,630

Asking Price$49,130

Markup-$4,500

Est. Dealer Margin on This Car$863

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1179

Avg Markup-$4,489

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory463 vehicles

Avg Markup (All Models)-$4,681

Avg Markup (Grand Cherokee)-$4,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,857

Price History

Jul 1, 2026$51,125 → $55,625(+$4,500)

Jul 4, 2026$55,625 → $51,125(-$4,500)

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