Deal Sheet: 2025 Grand Cherokee LIMITED 4X4

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4RJHBG2SC341480

Negotiation Guide

Opening Offer

$53,152

Fair Price

$54,652

Walk Away Above

$56,979

• Recent buyers paid ~$4,317 below MSRP
• Sitting 47 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,375

Est. Invoice$55,154

Holdback (est.)$1,779

MSRP (Sticker)$59,305

Asking Price$55,805

Markup-$3,500

Est. Dealer Margin on This Car$2,431

Percentile95% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold3069

Avg Markup-$4,317

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Grand Cherokee)-$3,915

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

Price History

Jul 1, 2026$57,800 → $61,300(+$3,500)

Jul 4, 2026$61,300 → $57,800(-$3,500)

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