Deal Sheet: 2025 Grand Cherokee LIMITED 4X4

Imperial Valley Chrysler Dodge Jeep Ram · Imperial, CA · VIN: 1C4RJHBG0SC369696

Negotiation Guide

Opening Offer

$49,674

Fair Price

$51,174

Walk Away Above

$53,332

• Recent buyers paid ~$4,316 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,941

Est. Invoice$51,606

Holdback (est.)$1,665

MSRP (Sticker)$55,490

Asking Price$53,240

Markup-$2,250

Est. Dealer Margin on This Car$3,299

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold2932

Avg Markup-$4,316

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$4,296

Avg Markup (Grand Cherokee)-$4,030

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$4,402

Price History

Jul 1, 2026$55,235 → $57,485(+$2,250)

Jul 4, 2026$57,485 → $55,235(-$2,250)

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