Deal Sheet: 2025 Grand Cherokee LIMITED 4X4

Landmark Dodge Chrysler Jeep · Morrow, GA · VIN: 1C4RJHBG0SC353370

Negotiation Guide

Opening Offer

$49,546

Fair Price

$51,046

Walk Away Above

$53,353

• Recent buyers paid ~$4,317 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,094

Est. Invoice$51,764

Holdback (est.)$1,670

MSRP (Sticker)$55,660

Asking Price$52,160

Markup-$3,500

Est. Dealer Margin on This Car$2,066

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold3069

Avg Markup-$4,317

Median Markup-$4,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory420 vehicles

Avg Markup (All Models)-$4,163

Avg Markup (Grand Cherokee)-$4,458

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,093

Price History

Jul 1, 2026$54,155 → $57,655(+$3,500)

Jul 4, 2026$57,655 → $54,155(-$3,500)

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