Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Dan Deery Motor Company · Waterloo, IA · VIN: 1C4PJXDNXTW242239

Negotiation Guide

Opening Offer

$51,208

Fair Price

$52,708

Walk Away Above

$54,691

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,008

Est. Invoice$52,708

Holdback$1,700

MSRP (Sticker)$56,675

Asking Price$56,675

Markup$0

Dealer Margin on This Car$5,668

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory523 vehicles

Avg Markup (All Models)-$1,904

Avg Markup (Wrangler)-$152

% Below MSRP96%

Avg Days to Sell22 days

Avg Sold Markup-$1,279

Price History

Jul 1, 2026$55,175 → $56,675(+$1,500)

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