Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Champion of Athens, Inc. · Athens, AL · VIN: 1C4PJXDNXSW658340

Negotiation Guide

Opening Offer

$45,116

Fair Price

$46,616

Walk Away Above

$48,558

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$45,450

Est. Invoice$46,965

Holdback (est.)$1,515

MSRP (Sticker)$50,500

Asking Price$50,500

Markup$0

Est. Dealer Margin on This Car$5,050

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$4,413

Avg Markup (Wrangler)-$2,438

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,322

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