Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Don Wood Chrysler Dodge Jeep Ram · Rockbridge, OH · VIN: 1C4PJXDN9SW629492

Negotiation Guide

Opening Offer

$46,156

Fair Price

$47,656

Walk Away Above

$49,600

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$46,391

Est. Invoice$47,937

Holdback (est.)$1,546

MSRP (Sticker)$51,545

Asking Price$51,545

Markup$0

Est. Dealer Margin on This Car$5,155

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)-$4,177

Avg Markup (Wrangler)-$2,432

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$4,121

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