Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Steve White Dodge Chrysler Jeep Ram FIAT · Hickory, NC · VIN: 1C4PJXDN8TW306682

Negotiation Guide

Opening Offer

$49,576

Fair Price

$51,076

Walk Away Above

$52,998

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,428

Est. Invoice$51,076

Holdback$1,648

MSRP (Sticker)$54,920

Asking Price$54,920

Markup$0

Dealer Margin on This Car$5,492

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,541

Avg Markup (Wrangler)-$447

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,920 → $54,920(+$2,000)

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