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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDN8TW264837

Negotiation Guide

Opening Offer
$48,050
Fair Price
$49,550
Walk Away Above
$51,415
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$47,952
Est. Invoice$49,550
Holdback$1,598
MSRP (Sticker)$53,280
Asking Price$51,030
Markup-$2,250
Dealer Margin on This Car$3,078
Percentile29% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0