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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Serra Chrysler Dodge Jeep Ram Traverse City · Traverse City, MI · VIN: 1C4PJXDN4TW281585

Negotiation Guide

Opening Offer
$51,691
Fair Price
$53,191
Walk Away Above
$55,193
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,476
Est. Invoice$53,191
Holdback$1,716
MSRP (Sticker)$57,195
Asking Price$54,445
Markup-$2,750
Dealer Margin on This Car$2,970
Percentile1% of inventory is priced lower
Days on Lot0 days

Dealer Profile

Inventory188 vehicles
Avg Markup (All Models)-$2,838
Avg Markup (Wrangler)-$1,759
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0