Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Hill-Kelly Dodge Chrysler Jeep · Pensacola, FL · VIN: 1C4PJXDN6TW314599

Negotiation Guide

Opening Offer

$52,375

Fair Price

$53,875

Walk Away Above

$55,902

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,137

Est. Invoice$53,875

Holdback$1,738

MSRP (Sticker)$57,930

Asking Price$57,930

Markup$0

Dealer Margin on This Car$5,793

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,437

Avg Markup (Wrangler)-$83

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,430 → $57,930(+$2,500)

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