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Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Chrysler Dodge Jeep Ram FIAT Santa Barbara · Santa Barbara, CA · VIN: 1C4PJXDN6TW281264

Negotiation Guide

Opening Offer
$49,896
Fair Price
$51,396
Walk Away Above
$53,331
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,739
Est. Invoice$51,396
Holdback$1,658
MSRP (Sticker)$55,265
Asking Price$52,765
Markup-$2,500
Dealer Margin on This Car$3,027
Percentile17% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory117 vehicles
Avg Markup (All Models)-$2,242
Avg Markup (Wrangler)-$1,500
% Below MSRP99%
Avg Days to Sellnull days
Avg Sold Markup$0