Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Boniface-Hiers Chrysler Dodge Jeep · Cocoa, FL · VIN: 1C4PJXDN6SW592661

Negotiation Guide

Opening Offer

$49,803

Fair Price

$51,303

Walk Away Above

$53,259

• Recent buyers paid ~$3,618 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$49,694

Est. Invoice$51,350

Holdback (est.)$1,656

MSRP (Sticker)$55,215

Asking Price$55,215

Markup$0

Est. Dealer Margin on This Car$5,522

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2255

Avg Markup-$3,618

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)-$3,897

Avg Markup (Wrangler)-$2,784

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$5,470

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