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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41
Bertera Chrysler Dodge Jeep Ram of West Springfield · West Springfield, MA · VIN: 1C4PJXDN5TW261698
Negotiation Guide
Opening Offer
$49,166
Fair Price
$50,666
Walk Away Above
$52,573
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,032
Est. Invoice$50,666
Holdback$1,634
MSRP (Sticker)$54,480
Asking Price$52,980
Markup-$1,500
Dealer Margin on This Car$3,948
Percentile2% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory130 vehicles
Avg Markup (All Models)-$1,119
Avg Markup (Wrangler)-$102
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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