Deal Sheet: 2025 Wrangler 4-DOOR SPORT S

Autonation Chrysler Dodge Jeep Ram South Columbus · Columbus, GA · VIN: 1C4PJXDN4SW631134

Negotiation Guide

Opening Offer

$46,441

Fair Price

$47,941

Walk Away Above

$49,888

• Recent buyers paid ~$3,618 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$46,652

Est. Invoice$48,207

Holdback (est.)$1,555

MSRP (Sticker)$51,835

Asking Price$51,835

Markup$0

Est. Dealer Margin on This Car$5,184

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2255

Avg Markup-$3,618

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$3,836

Avg Markup (Wrangler)-$2,063

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,247

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