Deal Sheet: 2026 Wrangler 4-DOOR SPORT S

Tuscaloosa Chrysler Dodge Jeep Ram · Tuscaloosa, AL · VIN: 1C4PJXDN3TW329058

Negotiation Guide

Opening Offer

$45,330

Fair Price

$46,830

Walk Away Above

$48,773

• Recent buyers paid ~$3,614 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,644

Est. Invoice$47,165

Holdback (est.)$1,521

MSRP (Sticker)$50,715

Asking Price$46,965

Markup-$3,750

Est. Dealer Margin on This Car$1,322

Percentile51% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2370

Avg Markup-$3,614

Median Markup-$3,750

Best Deal-$10,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$3,628

Avg Markup (Wrangler)-$3,625

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,380

Price History

Jul 1, 2026$50,460 → $52,710(+$2,250)

Jul 4, 2026$52,710 → $48,960(-$3,750)

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