Deal Sheet: 2026 Wrangler 4-DOOR WILLYS '41

Stivers Chrysler Dodge Jeep Ram · Prattville, AL · VIN: 1C4PJXDN3TW241904

Negotiation Guide

Opening Offer

$50,859

Fair Price

$52,359

Walk Away Above

$54,330

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,670

Est. Invoice$52,359

Holdback$1,689

MSRP (Sticker)$56,300

Asking Price$56,300

Markup$0

Dealer Margin on This Car$5,630

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory498 vehicles

Avg Markup (All Models)-$1,682

Avg Markup (Wrangler)-$200

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,050 → $56,300(+$2,250)

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